the marketing of information services and products in university libraries: a case study of kenya methodist university library, nairobi campus

Description

The report dealt with the marketing of library and information services in Universities in Kenya and it is a case study of the Kenya Methodist University Library. Librarians and information specialist have debated the idea of marketing for the information sector. The report focuses on University Libraries which have been growing in terms of their collection development, but without proper marketing procedures, these information products and services will remain underutilized. Due to the information overload then marketing becomes a key factor in ensuring that there is maximum utilization of these resources. The report seeks find out if Kenya Methodist University see’s the need of Marketing its information products and services. A case study was used in carrying out the report with KEMU, Nairobi student population and the teaching staff being used. The report used questionnaire as a way of carrying out the research. In its findings the report information resources due to poor allocation of funds, majority of the students either came into the library to do leisure reading or refer to texts that have been recommended by the lecturers and a small percentage having admitted they do not know where library is, how it looks like and what is has in terms of its collection.