The study was to establish the effects of advertising on sales volume of MTN Uganda Kampala district. It was guided by a number of objectives which were; to establish the effects of advertising on the sales of MTN Uganda, Kampala district; to determine other factors affecting sales volume of MTN Uganda, Kampala district, to determine ways of improving sales and to establish the relationship between advertising and sales volume. The data was collected from primary and secondary sources. The researcher used questionnaires and interviews as research instruments. Close ended questionnaires were also used to obtain data from a sample random sampling. The respondents comprised of employees from MTN Uganda, Kampala district, the data was analyzed using percentiles as a statistical method and information presented in form of table. The findings of the study shows that, there are a number of positive effects on sales such as; influencing customer attitudes, creative awareness, persuades potential and existing customer, support purchase decisions, and creates brand loyalty and helps in new product launch. Also sales volume was affected by other factors such as; quality of the product or service, size of the market, income of the consumer, situational factors, product perceptions and personalities and market segmentation among others. From the findings sales can be improved by, targeting specific market niches, promoting your own USP, collecting contact information, removing the obstacle of risk, diversity, setting up a sales incentive programme, tier of customers and reward of customers. The research concluded that advertising and sales volume are a close knit and rely entirely on one another hence a close relationship, and if advertising is done effectively and efficiently can help to improve sales volume. Based on research findings, the following recommendations were made; the company should maintain advertising as a marketing strategy and should try to be innovative and creative in it's advertisements, targeting specific market niches is also important for the company to increase sales, the company should also aim as quality product/service deliverance. The company should set up a sales incentive programme to help it's sales staff to up sell an should collect contact information about customers, tier its customers reward outstanding consumers and the company should plan well for its marketing activities as establishing a communications budget, deciding on which activities to be carried out, and other marketing strategies to use other than advertising.

This study examined corporate governance practices and their effect on performance of KCCA, using a case study of Nakawa and Rubaga divisions. Specifically, the study examined the effect of governance structures, corporate reporting and accountability on organisational performance of Nakawa and Rubaga divisions. The study adopted a case study research design and a mixed research approach. A sample size of 120 respondents was selected from a study population of 170 using solvene formula. Descriptive statistics were analysed using mean and standard deviation and Pearson correlation coefficient and regression analysis were used for inferential statistics. The study findings revealed: a significant positive relationship between governance structures and perfomance (r = 0.514, P = 0.000); a significant positive relationship between corporate reporting and performance (r =0.572, p = 0.000); and a significant positive relationship between accountability and performance of Nakawa and Rubaga divisions (r =0.579, p = 0.000). The study concluded that governance structures, corporate reporting and accountability as corporate governance practices significantly contribute to perfofmance of KCCA in that a positive change in any of the varibales would lead to a positive change in performance. The study recommended that: KCCA should institute robust governance structures that seek to provide clear separation of powers and draw clear lines of responsibility; the elected members of the councils should should have the williiningness to allow structures in place to work without political interference; KCCA and other public sector organisations should adopt online ccommunication and reporting channels where they share information and receive feedback; management of public entities should establish certain control mechanisms that ensure accountability; and that the government should be concerned with good corporate governance practices in all their organisations to improve performance.

The study examined the effects of technology adoption on SME performance in Buloba, Uganda during the COVID-19 pandemic. However, the impact of the use of technology adoption to increase productivity and stay competitive was one of the problems tackled. The study was carried out with three major objectives which included determining whether technology was perceived as useful, and easy to use and the attitude applied towards using it on SME performance in Buloba, Uganda during covid-19. The study adopted a descriptive survey design where both quantitative and qualitative approaches were used. In this study, the target population was 98, where a sample size of 79 respondents was drawn using random sampling techniques and purposive respectively. Questionnaires and interviews and analysis were done using Statistical Package for Social Science (Regression analysis and Spearman rank correlation were used). Descriptive statistics were used. Qualitative analysis was done using content and thematic analysis. The Results show that the regression model was not the best fit for predicting the effect of the Perceived usefulness of technology on the performance of SMEs (F=.387, P=0.536), Using the correlation model, the result indicated that the coefficient was .106 and p=0.000 <0.05. It was observed that there was no positive significant impact and a weak/small positive relationship between the Perceived usefulness of technology on the performance of SMEs in Buloba. The results displayed that the regression model was not the best fit for predicting the effect of perceived ease of use of technology on the performance of SMEs (F=0.456, P=0.501), Using correlation, the coefficient was .064and p=0.000 <0.05. It was observed that there was no positive significant impact and a very weak/small positive relationship between the perceived ease of use of technology and the performance of SMEs in Buloba. The study showed that the regression model was not the best fit for predicting the effect of attitude towards the use of technology on the performance of SMEs (F=3.747, P=0.057). Using correlation, the coefficient was .279*and p=0.000 <0.05. It was observed that there was no positive significant impact and a moderate positive relationship between attitude towards the use of technology and the performance of SMEs in Buloba. It was concluded that there was a lack of access to the internet and low skills in how to use effectively technological tools purposely for business, it was recommended that the Government of Uganda should create some short- and long-term educational training and seminars to help small businesses stay competitive in this fast-changing world with fast technology.