The rapid evolution of social media platforms has fundamentally transformed the way people interact, communicate and share information. Non-Government Organizations have increasingly recognized the potential of social media as a powerful tool to awareness, mobile support, and enhance their overall performance. This abstract provides a comprehensive review of the impact of social media on the performance of NGOs, highlighting both the benefits and challenges they face in utilizing these platforms. The impact of social media on the performance of NGOs can be examined from multiple dimensions. Firstly, social media has revolutionized the reach and visibility of NGOs, allowing them to transcend geographical boundaries and engage with a global audience. Platforms such as Facebook Twitter, Instagram and LinkedIn enable NGOs to disseminate information, share success stories, and mobile support of their causes in cost-effective manner. Secondly, social media has transformed the nature of stakeholder engagement and activism. NGOs can leverage social media platforms to foster dialogue, facilitate two-way communication, and build communities around shared interests. The interactive engagement enables NGOs to solicit feedback, collaborate with sponsors or supporters and harness the collective power of crowdsourcing of fundraising, volunteer recruitment and project implementation. However, along with the benefits, NGOs also face challenges associated with social media utilization. Privacy concerns, online harassment, information overload, and maintaining authenticity amidst the noise are some of the key challenges that NGOs need to navigate effectively. Moreover, the digital divide and unequal access to technology present barriers for NGOs operating in resource-constrained regions. There should be a strategic approach that integrates social media into the overall organizational strategy, focusing on fostering meaningful engagement and building trust. There should be the need for capacity building within NGOs to equip staff with digital skills, cultivate ethical social media practices and effectively manage potential risks and challenges. The impact of social media to the performance of NGOs is multifaceted, offering unprecedented opportunities for outreach, engagement and advocacy. By leveraging social media platforms strategically, NGOs can imply their impact, broaden their support base and contribute to positive social change in an increasingly interconnected world

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