This research investigates and analyses the impact of social media marketing on organizational performance in Biomedicus International Laboratories. The research further presents a literature review of different authors about the impact of social media marketing on organizational performances. Chapter three presents the methodology of the study which took a qualitative research using the key informant interviews, the case study and in-depth interviews as well as observation whereby I managed to observe the respondents as I was collecting my data in their natural behavior. Chapter four presents data analysis and discussion of findings where respondents provided their views on the impact of social media marketing on organizational performance in medical laboratories. The last chapter presents the summary of findings of the study carried out as well as the references.

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