Sustainability threats are encountered by organizations in both developed and poor nations on a daily basis. There has been great competition in the business environment because firms endeavor to outdo one another. With the advancement in technology and increased players in the industry, the competition has been intensified even further. Coping with this increased competitive environment demands companies to do reconsideration of their marketing strategies. The study's overarching goal was to determine the impact of competitive tactics on service delivery among Nairobi County, Kenya's logistics enterprises. Both the dynamic capacities theory and the service quality theory informed this investigation. 100 logistics companies in Nairobi, Kenya, were the focus of a descriptive cross-sectional design. The survey was aimed at top logistics company executives. Descriptive analysis, multiple linear regression, and correlation analyses were all used in the research. According to the findings, logistics companies heavily rely on cost leadership strategies while using differentiation and focus strategies only to a limited amount. It has been shown that competitive tactics have a favourable impact on service delivery. There is a strong correlation between competing tactics and service delivery, hence the study model is important. According to the report, it's important for logistics companies to always improve their product and service offerings. Research and development should be stepped up by logistics companies in order to ensure that their services are of the highest quality and variety.

show more