This study sought to examine print media framing of gun violence in Kenya with reference to the Nation and Standard newspapers. The objectives of the study are to establish dominant frames in reporting gun violence by the Nation and the Standard newspapers; analyze the diction in framing gun violence by the Nation and the Standard Newspapers; to examine the figures of speech in framing gun violence by the Nation and the Standard Newspapers and; to assess the portrayal of gun violence as a serious societal problem by the Nation and the Standard Newspapers. The study was based on the Framing Theory and Goffman’s Frame Analysis. The study employed the descriptive research design and the mixed methods research approach. Purposive sampling technique was used to select suitable newspaper articles for the study. The study involved the collection of data on gun violence from Nation and Standard Newspapers for the period 1st September 2019 –30th August 2020. Data was collected using a code sheet and interview guide. The target population of the study consisted of 730 articles published by Nation and Standard Newspapers articles on gun violence. Two editors and three reporters experienced in reporting gun violence were also interviewed. Data was collected and analyzed using content analysis. Regarding the dominant frames in reporting gun violence by the Nation and the Standard newspapers, it is evident that most of dominant frame used to portray gun violence in both Nation and the Standard newspapers were fatality, terrorism, crime, citizen participation, cattle rustling, tactical response and accomplice. Cartoons and photos were also used as visual persuasion frames. Diction was also extensively used in the reporting of gun violence stories. In this regard, various catchwords and catchphrases were used in depicting gun violence. These included: silencing the guns, impunity, and proliferation of guns, dead, robbery, shootout and coup attempt. It was also made manifest that various figures of speech were used. These include idioms, similes, metaphors and idiomatic expressions. Lastly, the findings show that some of the major issues of societal concern focused by both newspapers included armed robbery, police brutality, cattle rustling and terrorism. It can thus be concluded that the print media plays a pivotal role in checking gun violence since it is widely viewed as the mirror of society and protective shield against violent gun crimes. The study recommends that the print media should expand the dominant frames used in reporting gun violence so as maximally show the various angles to the deep issue of gun violence. This could be through enhanced research on gun violence in Kenya. The use of diction and figures of speech could also be exploited within the process of enriching the presentation of gun violence stories. The print media should also increase the level to which they offer balanced coverage of gun violence stories in the whole country.

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