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FACTORS INFLUENCING THE PERFORMANCE OF WOMEN ENTREPRENUERS IN KAMPALA-UGANDA
The study sought to examine the factors influencing women entrepreneurs’ performance in Uganda. The embraced research design included cross sectional design with a quantitative approach. The study used a questionnaire to obtain responses to items on the study constructs, and obtained a response of 298 out of a sample of 395 women entrepreneurs in Kampala. The research instrument was confirmed for validity and reliability with the help of the content validity index and Cronbach’s alpha, respectively. Data analysis was carried out using descriptive and inferential statistics in accordance with the research objectives. Descriptive statistics were used to analyse responses to the questionnaire. On the other hand, inferential statistics were used to examine the significance of the relationship (Pearson’s correlation) between entrepreneurial orientation, human capital, entrepreneur goals, environmental conditions and women entrepreneurial performance. To examine the influence of these factors on performance of women entrepreneurs, multiple regression analysis was utilized. This was also used to determine the variance in performance that was attributable to these factors. Findings revealed that, entrepreneurial orientation, human capital, entrepreneur goals, and environmental conditions related significantly with performance of women entrepreneurs. Entrepreneur goals showed the highest influence, followed by human capital. Entrepreneurial orientation considered alone had a significant influence but with consideration of other factors, it had no significant influence on women entrepreneurial performance. Environmental conditions specifically government support was found to strengthen the effect of human capital, entrepreneurial orientation and entrepreneur goals. The study recommended that, for women entrepreneurs to increase their performance, they should increase their orientation towards; risk taking, innovation, pro-activeness in business, competitive aggressiveness; strive for increasing necessary knowledge, practical skills and experiences in starting, managing and sustaining entrepreneurial ventures; set, review and update entrepreneurial goals that will drive their efforts towards successful entrepreneurial performance. The study further recommended that Government should ensure a conducive gender-sensitive entrepreneurship environment for women entrepreneurship to thrive.
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