HIV/AIDS has caused more death and suffering in the world than any other scourge known in history. In Kenya, as a result of HIV/AIDS, there are many orphaned children languishing in poverty, and are often disinherited by their immediate and extended families. The life expectancy of Kenyans has been considerably reduced by the impact of HIV/AIDS from 55 to 45 years. Despite the miseries caused by the scourge and in spite of the abundant information on prevention of HIV/AIDS many people have not adopted positive sexual behaviour. Thus in order to find lasting solutions to the problem, this study sought to examine Communication and other related factors that could be influencing sexual behaviour among men. Given that the media has over the years taken a leading role in HIV/AIDS Prevention Campaigns, the study sought to establish the extent to which Mass Communication has impacted on behaviour change. Other related factors that fundamentally affect man such as Socio-Economic and demographic factors were also investigated, in order to ascertain whether they affect behaviour change. Communication factors that were found to be influencing HIV/Prevention Campaigns were summed up in the S-M-C-R model as: Source, Message, channel, receiver and the effects of communication whereby it was established that the main source of information on HIV/Preventive Campaigns is the radio. However most respondents preferred discussing HIV preventive messages with peers/friends through interpersonal communication than through the radio. The study sought to unearth how age and other demographic factors influenced behaviour change and established that men aged between 15 and 45 years were very acdve sexually and that majority of them used condoms although not regularly. Then- failure to use condoms as prescribed was interpreted as failure of HIV/preventive campaigns to produce desired results. Hence the justification to identify and establish factors hindering adoption of safe sex as prescribed. Culture was found to be deeply rooted in the lives of many respondents, hence a factor of great influence to behaviour change. ^Some of the men admitted that they practiced polygamy; some confirmed that they consented to wife^nheritance and more still majority' confirmed that they had unprotected multij^k/ sexual relationships because according to their cultural beliefs it was proof of manhood.

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