The study addressed the challenges faced by emerging musicians in recording and marketing their music. The study examined possible ways of solving the challenges faced and suggested advice on upcoming musicians would succeed in the music industry. The researcher used a qualitative study as a research methodology for collecting information and used tools including interviews, documentary analysis and observation. Findings show that many musicians face many challenges especially in the process of recording their music and many of them have resorted to setting up home studios where they do the basic part of recording to limit on production expenses. Findings are discussed in terms of ways how upcoming musicians can succeed in their music career through collaboration and partnerships with other musicians and by leveraging the power of internet/social media in marketing and promoting their music.

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