The business name is Divine Earth Bistro (Uganda) which falls under the food service industry with the intention of starting business through the project “serving healthy organic plant-based and vegan food in support of good health and a more sustainable planet and eco-friendly living in Uganda.” project shall be based on production of healthy organic plant-based and vegan food which will be made from scratch in our kitchen to ensure quality and freshness with an intention of creating a healthy diet and promote good health for the people of Uganda. The target market for the project “serving healthy organic plant-based and vegan food in support of good health and a more sustainable planet and eco-friendly living in Uganda.” shall include conscious meat eaters, vegetarians and vegans alike, households, people conscious of their health and tourists who come into Uganda from other countries. Within Uganda there are registered restaurant businesses and many unregistered ones operating at individual or among a small group of people which may pose a threat to the upcoming project in terms of competency. However, to remain competent in Uganda the project shall ensure that output produced is of quality and unique with our organic ingredients sourced from local farms, this means the food they will buy will be of lowest carbon footprint available and 100% certain to be free from GMOs, synthetic chemicals, hormones or antibiotics. This will enable the project to attract and retain many potential customers to demand for output that will be served in four categories of breakfast, lunch, snacks and drinks which will include healthy fruitful juices which consist of truffle parmesan fries, nourish bowel, basil pesto pasta, berry bliss smooth, mushroom stack and much more that will come up in the future during operation. Online promotions or advertising methods shall be used for marketing purposes. The business will start as a sole proprietor with the hope of expanding within the first five years of operation to a registered incorporated company. The project/business will start at Lugogo shopping mall along shoprite road and will soon expand and rent in places like Bugolobi, Entebbe town and Najjera after expansion the business will have physical owned premises but also carry out online delivery to reach the far un-accessible potential market in Uganda and outside Uganda.

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