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BUSINESS PLAN OF JCN ENTERPRISES

JCN enterprises is a partnership business that is jointly owned by a group of 10 students from Makerere University. The enterprises deals in making simple baking and pizza oven as its main product. The idea of the business was generated by one of the partners and managers in the business Mr. Okungu Cyrus who identified challenges faced by small bakeries that use cooking oil and electricity with high market prices, thus high costs of operation. Recommendation. The business members recommended a solution for the problems by making an even that is cost effective as it uses charcoal that is less expensive compared to electricity. This will also help reduce dependence on cooking oil in small bakeries as it has always been. Product description. The charcoal oven is made of a metallic drum with two openings, the door and the ash chamber. The interior is made of cement and clay to reduce overheating and ensure well distributed temperature while in use. it is mobile, with 4 rolling tyres and side handles for easy mobility. Financial plan. The project is quite costly, especially when we need to expand. This will require us to borrow some funds, or increase share capital contributions from the partners from 50,000shs to about 100,000shs. This will boost our capacity to operate by 50%. Marketing plan. We plan to use cost-based pricing and add a standard mark-up of 20% of the cost, thus the oven will be selling at a market price of 600,000shs, which is fair enough. Well market the products on various online platforms like Instagram, Twitter, and Facebook. Well also continue to improve the product according to our customer demands.

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Author: okungu cyrus
Contributed by: asbat digital library
Institution: makerere university
Level: university
Sublevel: under-graduate
Type: plans