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A REPORT ON FIELD ATTACHMENT AT PROGRAMME FOR ACCESSIBLE HEALTH, COMMUNICATION AND EDUCATION (PACE), KAMPALA
The organization PACE (Programme for Accessible health, Communication and Education) focuses on generating a positive health impact throughout Uganda by the means of social marketing and other proven, evidence based techniques. An internship with the organization took place over the course of eight weeks and was conducted under the PDM activities of the LLINs. The focus of the project was on monitoring of the LLINs in the different districts of Uganda like Jinja, Mayuge, Mubende, Kassanda and Oyam where the intern operated from. Any of the information gathered during this time was done so through the following methods: by gathering observational information on and the practical application of social marketing in the field, attending staff meetings, attending program trainings, conducting informal interviews, and research. These methods were chosen because the majority of the internship was spent in the field so they allowed for the greatest amount of efficiency. An Analysis was conducted and divided into sections by the internships set objectives. PACE’s chosen methods of social marketing were understood and examples of sales conversations were recorded. The perception of two of the organizations branded products, distributed nets and Trust condoms were examined and assessed. Views of PACE and associations with the organization were gathered through informal interviews and evaluated as well. The PDM program utilized social marketing methods during sales and economic gains about using PACE’s life-saving products were explained as well. The products and the organization were generally perceived in a positive manner by the public. Recommendations based on finding s during the internship have been included and may be implemented in order to generate further positive impact on the health of Ugandans. The organization allowed for much knowledge to be gained on the sales of subsidized health products and how this can improve the health of the people in Uganda. The internship was a success in that the intended objectives were met, although more time would have provided a further in-depth plan for the recommendations offered to the organization.
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